Shelby SuperCars is somewhat freed from its marketing shackles now as it has reached a settlement with Carroll Shelby Licensing. The company will adopt a new name - SSC - sans the Shelby part. This is because the founder of Shelby SuperCars, Jerod Shelby, shares the name but no relationship with the racing legend.
"After several months of successfully launching our new corporate name and solidifying further International brand awareness for SSC at the Dubai International Motor Show and Top Marques in Macau, it was the right time to officially announce our name change," says Jerod Shelby, Founder and Lead Designer.
"We have always wanted to focus on the pride associated with being an American built supercar and the timing is right," Shelby stated. "We have previously launched the Tuatara in both Shanghai and Pebble Beach and these two events in Dubai and Macau ensure the appropriate branding we are hoping to achieve for our company worldwide."
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